About Heart of Brasil

More Than Coffee. A Family Legacy.

Heart of Brasil started with one simple belief:

Coffee should connect you to the people who grow it.

For over 100 years, our family has been growing coffee in the mountains of Minas Gerais, Brazil. Long before Heart of Brasil existed, our grandparents, Tião and Miriam, were hand-picking cherries, caring for the land, and perfecting every harvest.

Yet like so many coffee farmers around the world, they remained invisible to the people enjoying their coffee thousands of miles away.

We wanted to change that.

Today, every bag of Heart of Brasil comes directly from our family's farm to your cup, without anonymous middlemen, without mystery, and without compromising on quality.

When you know where your coffee comes from, every cup means more.

Why We Exist

Coffee is one of the world's most loved drinks.

But somewhere along the way, the people behind it disappeared.

Most coffee is treated like a commodity—blended from countless farms, stripped of its story, and sold with little transparency about who grew it or how they were paid.

We believe coffee deserves better.

Heart of Brasil exists to reconnect people with the origin of their coffee by making every purchase transparent, traceable, and personal.

Because behind every great cup is a family that dedicated an entire year to growing it.

Our Difference

100% Traceable

Every bag comes from one family farm in Santa Bárbara do Leste, Minas Gerais, Brazil.

No anonymous sourcing.
No blended origins.
Just one farm you can actually know.

Direct From Our Family

We work directly with our grandparents and oversee the journey from harvest to roasting to your doorstep.

That means better quality, complete transparency, and a closer relationship between farmer and customer.

Specialty Coffee

Our beans are carefully hand-picked, naturally processed, and roasted to highlight the sweetness, balance, and character our farm has developed over generations.

Every harvest reflects over a century of experience.

A Better Way to Buy Coffee

When you choose Heart of Brasil, you're doing more than buying better coffee.

You're supporting fairer farmer pay, helping preserve family farms, encouraging transparency throughout the coffee industry, and proving that consumers have the power to shape how coffee is produced.

Every bag is a vote for the kind of coffee industry we want to build.

Meet the Farmers

Tião & Miriam

For over 100 years, our family has cultivated coffee in the hills of Minas Gerais.

Their knowledge wasn't learned in classrooms.

It was passed down through generations, one harvest at a time.

Every coffee cherry is picked with care, every harvest reflects months of dedication, and every bag carries a piece of our family's story.

We're proud to share their work with yours.

Every Cup Creates Change

We believe the future of coffee isn't built through bigger supply chains.

It's built through stronger connections.

Connections between farmers and consumers.

Between families across continents.

Between the people who grow coffee and the people who enjoy it every morning.

When you choose Heart of Brasil, you're choosing exceptional coffee, but you're also choosing transparency, tradition, and the people behind every harvest.

Thank you for becoming part of our story.